Workplace Wellbeing Strategy
Food Innovation & NDP - 2024
M&M Breadcrumbs : High Protein Innovations
Food Innovation & NPD — a new era of demand. Building a clean-label, nutrient-dense, delicious stuffing for both retail and food service markets.
proteins investigated
Iterations
Products ready for market
Developed a high-protein, clean-label stuffing for M&M Breadcrumbs, helping position the business for the growing demand for nutrient-dense, satisfying food through commercially driven product innovation for retail and foodservice.
Commissioned by
M&M
Sector
Manufacturing / Bakery
Service
Food Innovation & NPD
Duration
End-to-end development
The Work
Delivered end-to-end product development, from ingredient procurement and formulation through to sensory optimisation and commercially scalable retail and foodservice specifications. Every stage balanced technical performance, nutritional integrity and consumer appeal to create a clean-label product designed for manufacturing at scale.
The targets
Deliverables
Delivered end-to-end product development, from ingredient selection and formulation through to sensory optimisation and commercially scalable retail and foodservice specifications. Every stage balanced technical performance, nutritional integrity and consumer appeal to create a clean-label product designed for manufacturing at scale.
Q & A
M & M New Product Development
The Results
The finished product delivered on every level: technical performance, commercial viability and consumer appeal. Developed for both retail and foodservice, it demonstrates how product innovation can respond to changing consumer behaviour without compromising on flavour, functionality or quality.
This is what building for the Satiety Economy looks like in practice—not adding a wellness claim to an existing product, but designing a product from the ground up around the way people want to eat today: nutrient-dense, genuinely satisfying and genuinely good to eat.
This is what building for the Satiety Economy looks like in practice—not adding a wellness claim to an existing product, but designing a product from the ground up around the way people want to eat today: nutrient-dense, genuinely satisfying and genuinely good to eat.
"The businesses that will define the Satiety Economy are designing products around how people want to eat today: nutrient-dense, deeply satisfying and unmistakably delicious."
— Aisling Larkin
Aisling Larkin
Commission a project
Bespoke design.
Measurable outcomes.
Delivered at scale.
Aisling Larkin helps organisations build for the Satiety Economy.My expertise sits at the intersection of consumer insight, food science and culinary innovation. I help brands build for the Satiety Economy by developing nutrient-dense products that deliver on what matters most: exceptional taste, genuine satisfaction and commercial success.
Behind the brief
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