RCPI x Airfield 2025
Royal College of Physicians of Ireland: Culture
RCPI demonstrates what happens when wellbeing is treated as a cultural strategy rather than an initiative. The foundation was not built through a programme delivered to the team, but through a process that enabled the team to define, own and shape the change themselves.

Participants
Hours
Strategic Framework Documents
Workplace Wellbeing — the starting point. A facilitated day that gave RCPI's team the space to examine their culture honestly, surface what their values actually required, and determine for themselves what meaningful change would look like.
Commissioned by
RCPI
Deployed at
Airfield Estate
Facilitated
May 2025
Programme duration
1 day
The Work
The engagement began with a fundamental principle: meaningful workplace wellbeing cannot be designed externally and expected to succeed internally. Before a strategy, programme or initiative can create lasting impact, an organisation must first understand its own culture, values and the lived experience of its people.
The work took the form of a full-day facilitated offsite at Airfield Estate — intentionally creating space away from the operational demands of everyday work to allow for deeper reflection, honest conversation and collective thinking.
The role was not to provide a pre-defined solution, but to create the conditions for the team to uncover their own. Through a series of facilitated exercises, RCPI explored the values that mattered most to them, how those values were experienced in practice, where opportunities for improvement existed, and what a truly purpose-driven wellbeing approach would require.
The day focused on five key areas: understanding the current culture and employee experience; identifying the alignment between stated values and everyday behaviours; exploring how people experienced decision-making and belonging; defining the behaviours required to strengthen culture; and establishing what the organisation wanted to commit to building for the future.
What emerged was not an externally imposed wellbeing framework, but an organisation-led foundation for change. The insights, priorities and challenges identified by the team became the basis for the tools, frameworks and strategic roadmap that followed — ensuring the approach addressed real needs and could be embedded into everyday working life..
The work took the form of a full-day facilitated offsite at Airfield Estate — intentionally creating space away from the operational demands of everyday work to allow for deeper reflection, honest conversation and collective thinking.
The role was not to provide a pre-defined solution, but to create the conditions for the team to uncover their own. Through a series of facilitated exercises, RCPI explored the values that mattered most to them, how those values were experienced in practice, where opportunities for improvement existed, and what a truly purpose-driven wellbeing approach would require.
The day focused on five key areas: understanding the current culture and employee experience; identifying the alignment between stated values and everyday behaviours; exploring how people experienced decision-making and belonging; defining the behaviours required to strengthen culture; and establishing what the organisation wanted to commit to building for the future.
What emerged was not an externally imposed wellbeing framework, but an organisation-led foundation for change. The insights, priorities and challenges identified by the team became the basis for the tools, frameworks and strategic roadmap that followed — ensuring the approach addressed real needs and could be embedded into everyday working life..
The targets
Deliverables
The insights gathered during the engagement were translated into practical frameworks, tools and resources designed to support RCPI in embedding wellbeing and culture into ongoing organisational practice.


The Results
The RCPI administrative team left with something that no externally delivered wellbeing programme can create: collective ownership.
The team developed a shared understanding of where their culture stood, what their values required in practice, and the everyday changes needed to improve the experience of work. The resulting strategy was built from within the organisation — shaped by the people who live it every day.
The value of beginning here, before programmes are introduced or solutions are implemented, is that wellbeing becomes more than an initiative. It becomes part of how the organisation operates, makes decisions and supports its people.
Because lasting workplace wellbeing is not created by adding more. It is created by understanding what matters, aligning around purpose and embedding small, meaningful changes that improve the quality of working life.
The team developed a shared understanding of where their culture stood, what their values required in practice, and the everyday changes needed to improve the experience of work. The resulting strategy was built from within the organisation — shaped by the people who live it every day.
The value of beginning here, before programmes are introduced or solutions are implemented, is that wellbeing becomes more than an initiative. It becomes part of how the organisation operates, makes decisions and supports its people.
Because lasting workplace wellbeing is not created by adding more. It is created by understanding what matters, aligning around purpose and embedding small, meaningful changes that improve the quality of working life.
"The most important step before building a workplace wellbeing strategy is understanding the culture it needs to live within. The values, experiences and insights of the people who make up that organisation must be the foundation. When people help shape the change, they become invested in making it last.”
Aisling Larkin

Commission a programme
Culture-driven design.
Team-led insights.
Meaningful change.
RCPI demonstrates what is possible when workplace wellbeing begins with culture, not programmes. By creating alignment, ownership and shared understanding first, the foundations were established for a strategy that could be genuinely embedded and sustained.
Behind the brief


