A New Experience for A New Generation
Food and Beverage trend forecasting is a big part of my world for content creation and of working with my clients. Back in January on our Newtalk segment Kieran and I chatted about Tequila being lauded as one of the biggest trends in the beverage market for 2023. It’s links to wellness along with the luxurious branding and celebrity creators have brought with it great interest and excitement to the revival and reinvention of this drink.
The links to wellness trend and tequila are linked to some of the following aspects:
Natural ingredients: Tequila is made from agave, a plant that grows in Mexico. All of the new high end, premium offers to the market proudly celebrate the fact they are made from 100% blue agave only. It does not contain any artificial additives or sweeteners, which may make it a more appealing choice for people who are health-conscious or looking for a more natural option.
Low calorie: Tequila is generally lower in calories than other alcoholic beverages, such as beer or wine. A standard shot of tequila contains approximately 64 calories, compared to a 5 oz glass of wine, which can contain around 120 calories. This may make it a more attractive option for those who are watching their calorie intake.The glycemic index of tequila is assumed to be zero. Tequila contains no carbohydrates and the glycemic index measures the impact of carbohydrates on blood sugar.
Digestive benefits: Some people believe that drinking tequila can aid digestion due to the presence of agave fibre. Agave fibre has been linked to have prebiotic properties, which can help to support gut health and aid digestion. I would like to do a lot mroe research on this point before I go and consume on this basis to be honest.
Moderation: As with any alcoholic beverage, moderation is key. However, because tequila is often consumed as a shot or in a small cocktail, it may be easier to limit consumption and avoid overindulging.
It’s worth noting that while tequila may have some potential health benefits, excessive consumption of any alcoholic beverage can have negative health effects and should be avoided. As always, it’s important to drink responsibly and in moderation.
What Tequila To Try
The world of tequila is rapidly evolving, with new brands emerging and old ones innovating to keep up with the times. As we approach 2023, the demand for premium tequila is at an all-time high, and the market is responding with a wide range of high-end offerings. Here are some of the most exciting premium tequilas to watch out for in 2023:
Teremana Tequila by Dwayne “The Rock” Johnson
Teremana is a relatively new player in the tequila market, founded by Dwayne “The Rock” Johnson. But don’t let its newness fool you: Teremana has already earned a reputation for producing exceptional tequilas. Their flagship tequila, the Teremana Reposado, is aged for at least two months in oak barrels and has a smooth, sweet flavor profile with notes of vanilla and citrus. It is a tequila that is perfect for sipping or mixing in cocktails.
Clase Azul Reposado Tequila
Clase Azul is renowned for its handcrafted ceramic bottles, each one a work of art. Their reposado tequila, aged for eight months in oak barrels, is no less impressive. With a rich, smooth flavour profile that includes hints of cinnamon, vanilla, and caramel, it is a truly luxurious tequila that is best savoured neat.
Don Julio 1942 Tequila
Don Julio is a well-established name in the world of premium tequila, and their 1942 tequila is a true gem.
Aged for two and a half years in American oak barrels, it has a rich, velvety texture and a complex flavor profile that includes notes of chocolate, coffee, and caramel. It is a tequila that is best savored slowly, preferably in the company of good friends.
No list of premium tequilas would be complete without a mention of Patrón. Since its inception in 1989, Patrón has been at the forefront of the premium tequila market, consistently producing exceptional tequilas that are widely regarded as some of the best in the world.
Patrón Silver Tequila is the brand’s flagship offering and is widely regarded as one of the best silver tequilas on the market. Made from 100% Weber Blue Agave, it is double-distilled for a smooth and clean flavor profile. It has a crisp, fresh taste with notes of citrus and a hint of pepper. It is a versatile tequila that can be used in a variety of cocktails.
Yes, you read that right. Tesla, the electric car company, has also jumped into the tequila market with their own premium offering. The Tesla Tequila is a limited-edition product, sold in a sleek, lightning-bolt-shaped bottle. It is made from 100% agave and aged for over a year in French oak barrels, giving it a smooth, well-rounded flavor profile with hints of vanilla and cinnamon. It is a tequila that is sure to appeal to Tesla fans and tequila enthusiasts alike.
As the demand for premium tequilas continues to rise, we can expect to see even more exciting offerings emerge in the coming years. Whether you prefer a smooth, sippable tequila or one that is perfect for mixing cocktails, there is sure to be a premium tequila out there that will suit your taste.
Be sure to try out some of my on trend, modern tequila cocktails. The Jalapeño Orange Tequila Cocktail is so refreshing and perfect for a sunny evening.